When consumers look for most any item or service they are interested in, they start in their local market. It makes sense. If you need a new set of tires, or a root canal, you wouldn’t look in the yellow pages from 1000 miles away; you’d look at the local yellow pages.
Except nobody looks at yellow pages anymore. We use ours as a doorstop.
They google the phrase ‘my town tires’, ‘my town air conditioning’ or ‘my town dentist’; etc. Who really cares who comes up on page 1 for the bare phrase ‘dentist‘ or ‘air conditioning‘? It’s no doubt somebody across the country who spent too much money on Search Engine Optimization, and not enough time thinking through their objectives; i.e. “help my local market find me easily so I can earn their business”.
We capitalize on the things we KNOW that the search engines love; local search and Web 2.0 properties (blogs, articles, videos, social bookmarks, etc.). With this comprehensive approach, it is not unusual for our clients to have MULTIPLE POSITIONS ON PAGE 1 for their most important keywords.
Now that you know that, wouldn’t you want to have yourself positioned like this?
See why it is so critical to be at the top of page 1.
Multiple positions on page 1 for chosen keywords
almost all positions on page 1
3 spots on page 1 in a competitive niche
