Downtown Traffic

Ronald W. Firquain asked:

No website should be an island. After all, what’s the point of going online if you can not get people to notice you? it is all about driving web traffic to your site and if your site reception has been cold to lukewarm, there are ways to make people sit up and take notice. Here is how:

Two words: great content.

Highly informative, well written and useful content cannot be emphasized enough. This is important to give your site respectability and make it interesting enough to go back to, refer and link with. Make the write up interesting, keyword rich and attention grabbing. Remember that you will be competing with thousands, if not, millions of other write ups out there, so make sure you stand high above the crowd.

Make the Top 10.

Lists are a favorite with many visitors, especially if they are useful, relevant and real. And you do not even have to stick to the number 10. Make it 5, 7, 12, 20, 101, just as long as the list is irresistible. Tips are some of the most popular, while resources, myths, facts and names of experts also attract a lot of attention. Target a category that is as specific as possible and you might just find your list.

Track your audience.

We are not encouraging you to be a sneaky stalker. It is just that later on your site will be attracting regular visitors, those who pick up your news, articles, press releases, etc. Take advantage of this chance and send these good people special offers on exclusive content and news. Explain that it is not offered to anyone else and that you are giving it to them because of the frequency of their visits.

Provide freebies and useful online tools.

Hold contests from your site. Competitions not only drive web traffic to your site, they also make effective link bait. Get people to take your surveys or give you feedback in exchange for free samples. You can also provide online tools that people can use tests, quizzes, maps and calculators. You get more links if people see that your site is more than just content, ads and discussion boards.

Brew up some controversy.

When used correctly, controversy is a great tool to use for increasing high web traffic hits to your site. And by correctly, we mean being classy about creating controversy and not being a jerk. Write an article, report or blog that is reasonable enough to challenge popular notions, assumptions and beliefs. It can also be about a person, a company or an event. Get more exposure in chat rooms, forums and other blogs.

If your write up is great, it should generate enough heavy web traffic from opposing parties. Some of your web traffic may also come from people who agree with your point of view. If you choose this path, make sure you do it in a professional manner. You want your followers and visitors to respect you. Offend them and you can be sure they won’t be back.

Cover an important event.

If your site has a particular industry theme and there is an important event that will have a high volume of attendees, go and cover it. Take note of the happenings, meet people, make friends, take photographs and videos, get detailed notes. And to make sure no one misses the fact that you were there, tell everyone that a coverage of the event will be posted on your site. Couple that with a great write up, a killer layout and you will lead web traffic right to your site.

Make the right connections, promote your coverage and make sure you post it on time. Have the write up and photos ready to view on your site within 1 to 2 days after the event, 3 days max. Take advantage of the freshness to keep the web traffic heading for your direction.

LUPE

Richard Legg asked:

Web Traffic Analysis Companies

After sometime, you will be thinking of how your online business progresses. You have done your part—creating and designing your own site, the inclusion of all the stuffs that you want to sell, and availing different methods of advertising.

It will now be judged by the web public if that effort is enough to give you what you really deserve. Through web traffic that occurs in your site, you will determine if it really works out the way you planned it.

You can have your own web traffic system, though for majority of website administrators, they hire the services of companies that offer web traffic analysis. They specialized in monitoring the amount of incoming and outgoing traffic in your site, particularly some parts that are most viewed. It helps in expanding and improving further the site.

How these companies track and analyze the amount of web traffic in your website. You can check the preceding section for you to find out.

Web Traffic Analysis Tracking Software

Traffic analysis is one of the imperative aspects of a website. You can not promote your site effectively if you do not know the amount of traffic in your site plus the popular entry and exit points in it.

Professional and commercial web traffic analysis companies use tracking software. It is one of the programs that they are using to analyze web traffic. It informs them more than just the number of visitors in your site, but it can classify visitors according to date, time, browser, pages viewed, and other relative details.

It can tell you the exact path a visitor takes in your site. So it is more than just counting the amount of traffic.

There are three types of tracking software that is used by these companies. These are discussed in the preceding sections.

Remote Tracking System

It is the most popular tracking system. It records all the traffic reporting in a remote server, which you can log on to check your site’s statistics. It is recorded through JavaScript that can be found in your webpage.

Despite of its popularity, this type of tracking system is hardly used by professional traffic analysis companies for some reason. First, it is often inaccurate because the recording is only relying on the connection to a remote server, where requests simply times out. It leads to unrecorded visitors.

Another is that if your system does not support JavaScript, the tracking software is no use at all. Most of the search engine spiders do not use JavaScript and the benefits of analyzing the web traffic on your site are non-existent.

Logging Programs

These are scripts that are installed on your server that generate log files. It enables you to control what is logged and what is not, thus you can track the pages that you want to track.

Another advanced feature of this type of system is that you can use it to track links from your site as well. It will give you an idea how much traffic you are sending in a link exchange.

Log Analysis Programs

It analyzes your server logs that will serve as basis in reporting intercepted traffic in the site. It includes advance filters that allow you to determine exactly what you want to be reported, although most of the time it reports everything that is saved in the log files.

Benefits of Web Traffic Analysis Companies

As stressed in the previous sections, the reason why we hire such companies is to help us improve our sites.

Forced shutdowns of sites are caused by improper handling of web traffic, especially of huge one. It is important to have such aforementioned tracking software to have a daily estimate of the visitors in your site. It will also save you from damages that can be caused by virus-carrying files.

Web traffic is not just your visitors and the transfer of millions of data or files. Your business is at stake here; so do not ever neglect all the aspects of your site. Either you profit or lose money will depend on how you manage your site.

Don’t have a web traffic consultant? You should avail of their services now.

FLOR